Website Lead Research
A classified dataset of 125 small businesses in underrated niches, with website status, priority and outreach angle.
- Client
- Internal research
- Role
- Research, analysis, reporting
- Year
- 2026
- Category
- Data analysis
Stack
- Excel
- Data analysis
- Web research
The question
Which niches and regions have businesses that need a website but aren't already flooded with agencies?
What I built
A workbook with a dashboard, full lead list, breakdowns by niche and region, and notes on how every lead was sourced and checked.
Outcome
A prioritised list of first outreach segments backed by data instead of hunches.
